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Senior graphic designer working across streetwear and sportswear, defining visual languages for large-scale apparel ranges and brand collaborations.
With over a decade of experience in high-volume commercial environments, I develop scalable graphic systems that translate concept into consistent, culturally relevant output while responding to the realities of production.
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Adidas Performance / Brand Carriers
Brand Carriers is a series of logo-driven t-shirts exploring the role of branding as both identity and product.
The project focuses on reinterpreting logos through subtle interventions, adjusting scale, placement, and composition to create pieces that feel current while remaining highly wearable. The approach balances recognizability with trend awareness, ensuring the graphics remain accessible without feeling generic.
Designed with a commercial mindset, each piece functions as a carrier of brand value, where simplicity, clarity, and impact drive consumer appeal.
Brand Carriers is a series of logo-driven t-shirts exploring the role of branding as both identity and product.
The project focuses on reinterpreting logos through subtle interventions, adjusting scale, placement, and composition to create pieces that feel current while remaining highly wearable. The approach balances recognizability with trend awareness, ensuring the graphics remain accessible without feeling generic.
Designed with a commercial mindset, each piece functions as a carrier of brand value, where simplicity, clarity, and impact drive consumer appeal.
