Commuter Pack
Digital Illustrations / Art Direction
Herzogenaurach 2021
The task was to design a collection of t-shirts by combining different aspects of “culture” in a nonconventional way. The outcome should reflect different design languages clashing together in order to create products that transcend the territory of replicas. focusing mainly on creating something that feels unexpected, trend relevant and completely new to the brand. This would also work as an attempt to envision how future-craft can be applied to graphics and to also justify a more experimental approach to graphic packs.
The look book helps set the vibe and also give abetter glimpse of the type of consumer we are targeting. The tees will also be in unisex silhouettes And in all-inclusive sizings. The idea is to represent The routine of the daily commute to work or to school Without creating synthetic environments or using any time of enhancements.
Digital Illustrations / Art Direction
Herzogenaurach 2021
The task was to design a collection of t-shirts by combining different aspects of “culture” in a nonconventional way. The outcome should reflect different design languages clashing together in order to create products that transcend the territory of replicas. focusing mainly on creating something that feels unexpected, trend relevant and completely new to the brand. This would also work as an attempt to envision how future-craft can be applied to graphics and to also justify a more experimental approach to graphic packs.
The look book helps set the vibe and also give abetter glimpse of the type of consumer we are targeting. The tees will also be in unisex silhouettes And in all-inclusive sizings. The idea is to represent The routine of the daily commute to work or to school Without creating synthetic environments or using any time of enhancements.
