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Graphic designer and art director, overseeing output across streetwear and sportswear and shaping visual languages for large apparel ranges and brand partnerships. With over a decade of experience in high-volume commercial environments, I translate concept into scalable graphic systems built for both cultural impact and production realities.

Alongside my commercial practice, I collaborate with record labels and independent artists, developing vinyl artwork, digital releases, and promotional materials. This work allows for a more experimental and textural approach, bridging sound, identity, and visual storytelling.
 

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Commuter Pack
Digital Illustrations / Art Direction
Herzogenaurach 2021


The task was to design a collection of t-shirts by combining different aspects of “culture” in a nonconventional way. The outcome should reflect different design languages clashing together in order to create products that transcend the territory of replicas. focusing mainly on creating something that feels unexpected, trend relevant and completely new to the brand. This would also work as an attempt to envision how future-craft can be applied to graphics and to also justify a more experimental approach to graphic packs.

The look book helps set the vibe and also give abetter glimpse of the type of consumer we are targeting. The tees will also be in unisex silhouettes And in all-inclusive sizings. The idea is to represent The routine of the daily commute to work or to school Without creating synthetic environments or using any time of enhancements. 


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