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Senior graphic designer working across streetwear and sportswear, defining visual languages for large-scale apparel ranges and brand collaborations.
With over a decade of experience in high-volume commercial environments, I develop scalable graphic systems that translate concept into consistent, culturally relevant output while responding to the realities of production.
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Adidas Performance / Commuter Pack
The project explores a t-shirt collection that reinterprets “culture” through unexpected combinations of visual languages. Rather than relying on direct references or replicas, the designs merge contrasting influences to create something new, relevant, and distinctly ownable.
The outcome focuses on tension—where different graphic systems collide to form a cohesive yet unpredictable identity. This approach also serves as a framework to explore how “future craft” can be applied to contemporary graphics, supporting a more experimental direction within commercial product.
The lookbook extends this vision, capturing the intended audience through everyday scenarios. Rooted in the routine of daily commutes, the imagery avoids artificial staging or heavy post-production, aiming instead for an honest and relatable atmosphere.
All pieces are developed in unisex silhouettes with inclusive sizing.
The project explores a t-shirt collection that reinterprets “culture” through unexpected combinations of visual languages. Rather than relying on direct references or replicas, the designs merge contrasting influences to create something new, relevant, and distinctly ownable.
The outcome focuses on tension—where different graphic systems collide to form a cohesive yet unpredictable identity. This approach also serves as a framework to explore how “future craft” can be applied to contemporary graphics, supporting a more experimental direction within commercial product.
The lookbook extends this vision, capturing the intended audience through everyday scenarios. Rooted in the routine of daily commutes, the imagery avoids artificial staging or heavy post-production, aiming instead for an honest and relatable atmosphere.
All pieces are developed in unisex silhouettes with inclusive sizing.
