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Oswaldo Rodriguez is a senior graphic designer working across streetwear and sportswear, defining visual languages for large-scale apparel ranges and brand collaborations. With over a decade of experience in high-volume commercial environments, he develops scalable graphic systems that translate concepts into consistent, culturally relevant output while responding to the realities of production.
Alongside this core apparel practice, his work extends into brand identity and campaign design, shaping cohesive visual worlds across product, image-making and communication.
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PUMA / “Never Not Suede”
Graphic poster system developed for PUMA’s “Never Not Suede” campaign. A collection of typographic and image-based compositions designed to extend the campaign identity across physical environments, integrated throughout the global launch photography and film.
