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Senior graphic designer working across streetwear and sportswear, defining visual languages for large-scale apparel ranges and brand collaborations.
With over a decade of experience in high-volume commercial environments, I develop scalable graphic systems that translate concept into consistent, culturally relevant output while responding to the realities of production.
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Adidas Originals / Zalando
Developed as part of an exclusive drop between Zalando and Adidas Originals, this project contributes to Cultural Ties, a platform exploring streetwear scenes across European cities.
The graphics take direct inspiration from everyday urban culture, with a focus on food and coffee as key social touchpoints. Familiar elements such as café signage, takeaway packaging, and local food references are translated into bold, accessible graphics.
The outcome is a collection that feels immediate and relatable, capturing the casual rituals and visual identity of city life.
Developed as part of an exclusive drop between Zalando and Adidas Originals, this project contributes to Cultural Ties, a platform exploring streetwear scenes across European cities.
The graphics take direct inspiration from everyday urban culture, with a focus on food and coffee as key social touchpoints. Familiar elements such as café signage, takeaway packaging, and local food references are translated into bold, accessible graphics.
The outcome is a collection that feels immediate and relatable, capturing the casual rituals and visual identity of city life.
