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Oswaldo Rodriguez is a senior graphic designer working across streetwear and sportswear, defining visual languages for large-scale apparel ranges and brand collaborations. With over a decade of experience in high-volume commercial environments, he develops scalable graphic systems that translate concepts into consistent, culturally relevant output while responding to the realities of production.
Alongside this core apparel practice, his work extends into brand identity and campaign design, shaping cohesive visual worlds across product, image-making and communication.
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Custom Letterwork
This body of work approaches custom lettering as a system of controlled experimentation.
Starting from hand-drawn sketches, each direction is developed through cycles of testing and refinement, where form, weight, and rhythm are continuously adjusted. References range from traditional typography to organic and cultural influences, treated not as fixed styles but as inputs to be reinterpreted.
The process moves fluidly between analog and digital tools, allowing distortions, inconsistencies, and variations to inform the final outcome. Rather than aiming for a single resolved style, the project explores a spectrum of possibilities within a defined visual logic.
2024-2026
Berlin
This body of work approaches custom lettering as a system of controlled experimentation.
Starting from hand-drawn sketches, each direction is developed through cycles of testing and refinement, where form, weight, and rhythm are continuously adjusted. References range from traditional typography to organic and cultural influences, treated not as fixed styles but as inputs to be reinterpreted.
The process moves fluidly between analog and digital tools, allowing distortions, inconsistencies, and variations to inform the final outcome. Rather than aiming for a single resolved style, the project explores a spectrum of possibilities within a defined visual logic.
2024-2026
Berlin
