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Oswaldo Rodriguez is a senior graphic designer working across streetwear and sportswear, defining visual languages for large-scale apparel ranges and brand collaborations. With over a decade of experience in high-volume commercial environments, he develops scalable graphic systems that translate concepts into consistent, culturally relevant output while responding to the realities of production.
Alongside this core apparel practice, his work extends into brand identity and campaign design, shaping cohesive visual worlds across product, image-making and communication.
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Adidas Performance / Brand Expression Workshop
Brand Expression Workshop developed for the Sportswear division at Adidas headquarters.
Over two days, the workshop focused on exploring potential graphic territories for future capsule collections. A series of posters were created as visual provocations, designed to trigger discussion, test aesthetic boundaries, and propose new directions within the department’s visual language.
Rather than finalized outcomes, the work functioned as a catalyst, establishing frameworks that could later evolve into scalable graphic concepts across product.
