Adidas
Sportswear BU
FW19
“The Pack I”
It started as a simple idea. The concept was to make one t-shit including the logos from all technologies within the brand. What we didn't know was how painful that process would be especially on the legal side.
Our workaround was to come up with different brandmark iterations that reflected the essence of the idea. Even though we weren't able to accomplish the original intent, we ended up we a capsule that not only felt fresh and new to the brand but also had great feedback from the markets.
Sportswear BU
FW19
“The Pack I”
It started as a simple idea. The concept was to make one t-shit including the logos from all technologies within the brand. What we didn't know was how painful that process would be especially on the legal side.
Our workaround was to come up with different brandmark iterations that reflected the essence of the idea. Even though we weren't able to accomplish the original intent, we ended up we a capsule that not only felt fresh and new to the brand but also had great feedback from the markets.
In collaboration with:
Chris Eghweree
Andrew Van Zanten
Chris Eghweree
Andrew Van Zanten
