Adidas
Sportswear BU
SS20
“The Pack II”

This is a continuation of the previous "Pack" project.

After the good response of the first version, the brand wanted a follow-up. In this case, the inspiration came from band tour tees from the late '90s. We wanted to evolve the language that was previously created in a way that felt like a continuation but would still relevant in its own way.

In collaboration with:
Chris Eghweree
Andrew Van Zanten