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Adidas Performance / KM0
Graphic system developed for adidas, using “kilometer zero” as a conceptual anchor for orientation and movement.
Defined a visual language translating navigation tools into abstract, system-based graphics applied across a full apparel range.
The outcome is a scalable framework where each garment operates as part of a unified system of spatial awareness.
In collaboration with:
Kyra Ladisch
Kyra Ladisch
