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Adidas
Sportswear BU
SS20
“KM 0”
Historically, it’s a point in each country from where distances are measured and new coordinates are set. This would often help travelers follow directions to reach their final destination.
This product was inspired by the use of navigation tools such as compasses, maps, and the early days of global positioning systems.
By interpreting them in a purely digital way, it creates a nuanced way of perceiving them.
Sportswear BU
SS20
“KM 0”
Historically, it’s a point in each country from where distances are measured and new coordinates are set. This would often help travelers follow directions to reach their final destination.
This product was inspired by the use of navigation tools such as compasses, maps, and the early days of global positioning systems.
By interpreting them in a purely digital way, it creates a nuanced way of perceiving them.
In collaboration with:
Kyra Ladisch
Kyra Ladisch
