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Senior graphic designer working across streetwear and sportswear, defining visual languages for large-scale apparel ranges and brand collaborations.
With over a decade of experience in high-volume commercial environments, I develop scalable graphic systems that translate concept into consistent, culturally relevant output while responding to the realities of production.
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Adidas Performance / KM0
KM0 references the historical “kilometer zero” point, the origin from which distances are measured and coordinates are defined.
The project draws from early navigation tools such as compasses, cartography, and primitive positioning systems, reinterpreting them through a contemporary digital lens. Rather than replicating these instruments, the work abstracts their logic, translating orientation, measurement, and direction into graphic form.
Developed as a full apparel range, the visual language is applied across multiple garments, creating a cohesive system that extends beyond a single product. Each piece acts as a fragment of the same navigational framework, reinforcing the idea of movement, positioning, and spatial awareness.
The outcome proposes a shift in how navigation is perceived, moving from physical markers to intangible, system-based representations.
KM0 references the historical “kilometer zero” point, the origin from which distances are measured and coordinates are defined.
The project draws from early navigation tools such as compasses, cartography, and primitive positioning systems, reinterpreting them through a contemporary digital lens. Rather than replicating these instruments, the work abstracts their logic, translating orientation, measurement, and direction into graphic form.
Developed as a full apparel range, the visual language is applied across multiple garments, creating a cohesive system that extends beyond a single product. Each piece acts as a fragment of the same navigational framework, reinforcing the idea of movement, positioning, and spatial awareness.
The outcome proposes a shift in how navigation is perceived, moving from physical markers to intangible, system-based representations.
In collaboration with:
Kyra Ladisch
Kyra Ladisch
