Adidas Originals / Illustration Series
Commercial illustration series developed for adidas as part of the FAST calendar. Led the visual direction, creating bold, character-driven graphics rooted in food and pop culture, designed for immediate retail impact.
The collection exceeded expectations, reaching the projected 2025 annual revenue target within Q1.
Commercial illustration series developed for adidas as part of the FAST calendar. Led the visual direction, creating bold, character-driven graphics rooted in food and pop culture, designed for immediate retail impact.
The collection exceeded expectations, reaching the projected 2025 annual revenue target within Q1.
