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Oswaldo Rodriguez is a senior graphic designer working across streetwear and sportswear, defining visual languages for large-scale apparel ranges and brand collaborations. With over a decade of experience in high-volume commercial environments, he develops scalable graphic systems that translate concepts into consistent, culturally relevant output while responding to the realities of production.
Alongside this core apparel practice, his work extends into brand identity and campaign design, shaping cohesive visual worlds across product, image-making and communication.
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New Blance / Legacy Jacket
This project reimagined the ceremonial team jacket as a lasting symbol of achievement rather than a temporary piece of tournament apparel.
By capturing the emotion of representing a nation at the FIFA World Cup, the design translated personal and collective pride into an object with enduring sentimental value. Beyond serving the athletes, the concept elevated New Balance’s visibility within one of the world’s most influential sporting and cultural moments
Garment construction and all custom chenille patch production were executed by Brian Blakely.
